FELD Entertainment, Inc. - Ellenton, FL
Senior Art Director (2015 - 2020)
Director of Graphic Design (2001 - 2015)
Senior Designer (1999 - 2001)
Responsibilities
- Led the Creative Services team in the development and production of annual marketing campaigns, in-venue/environmental signage, and social media messaging regarding the Monster Jam and Monster Energy Supercross properties.
- Directed a multi-faceted team that concepted and maintained the body design and graphics of the Monster Jam monster truck fleet, remaining hands-on in the design process of the more than 50 monster trucks. Coordinated the translation and development of the trucks into toys, which remain top retail earners for Spin Master (and previously Hot Wheels), among many licensees.
- Contributed in landing successful sponsorship commitments to brands in our stewardship, including Monster Energy, Advance Auto Parts, Great Clips and VP Racing Fuels.
- Established Brand continuity and success for MJ and SX through five different ownership groups - ending with Feld - as my responsibilities grew with each promotion in my tenure.
Recent Accomplishments
- Led Monster Energy Supercross through a complete and successful re-branding
- Created and fulfilled consecutive and current Monster Jam marketing campaigns
- Included Monster Energy Supercross among the licensed brands for Spin Master Toys
- Integrated the Monster Jam brand into the Cedar Fair Amusement Park’s facilities
- Collaborated with Warner Bros. on live event monster trucks to promote the movie Rampage
- Established Brand Identity of Supercross Futures and SX for Monster Energy Supercross
- Designed items for St. Jude Children’s Research Hospital’s Monster Jam and Supercross auction
TOMY International *formerly Racing Champions - Glen Ellyn, IL
Senior Designer (1997 - 1999)
Responsibilities
- Created and produced graphic decoration and the retail packaging of die-cast cars.
- As well as developing several successful lines of NASCAR products, I established the Hot Rockin’ Steel brand which utilized licenses of high profile musicians such as Stevie Ray Vaughn and The Doors.